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Date: 06.07.2020

Opening up the Chinese Market

Popular licensed products from HACK AG enter Chinese Market


HACK AG has been working successfully with major brands in the international licensing business for many years. As a Disney licensee for many years, HACK AG has already developed many brand products of the popular Disney characters.

In accordance with the Disney Nutritional Guidelines, based on the recommendations of the WHO and the EU-pledge, HACK AG’s various license portfolio offers high-quality, sugar-reduced products in the confectionery and snack areas.

In 2017, HACK AG received the desired Golden Mickey Award in the "Innovation" category with its product "Fruchtkracher". The healthy snack, in modern design, is produced without any additives and is made of 100 percent fruit.

In the same year, another new development from the Disney range of HACK AG was received an award: The yoghurt cakes with reduced sugar content are a good alternative for a healthier and more conscious nutrition. With the recipe for success – a lot of fresh natural yoghurt and less sugar – the fine cake creation made it into the "New Products Expo" at the PLMA exhibition of the "World of Private Labels" in Amsterdam.

The yoghurt cakes, "Disney Frozen" and "Disney Princess", are, along with the gingerbread houses, two of the four products that will also delight Chinese customers in the future.

"Made in Germany" has a great relevance in China and stands for high quality. The HACK AG presented its products already in 2019 at the established Food & Hotel China (FHC) as well as at the China International Import Expo (CIIE), which took place last year with great success.

"Our close cooperation with Disney, elaborate, modern designs and high investments in new product developments have paid off. Innovations are always an investment in the future," says CEO Peter Hack with conviction. A look at the over 90-year success story of HACK AG in 2020 shows that this approach is firmly anchored in the company's philosophy. The baking specialists with headquarters in the Westerwald are known as trendsetters in the industry and for treading new paths.

Hans Böttcher, Chief Sales Officer and member of board, says: “We are thrilled to announce our trustful cooperation with Disney China, which starts in July 2020. Our team has been eagerly waiting for this moment and are ready to bring excellent products to China, together with Disney and HACK brand values!

A one-stop shop: the company group by HACK AG